McKesson
Future State Journey Mapping
Project Overview
McKesson is an American impact-driven organization that touches virtually every aspect of health.
McKesson approached Photon as their partner for their new digital transformation strategy and hand in hand with them, began efforts to innovate and think about the future of the company, so, with the strategy team, we began to think in a visual way that would attract and engage with McKesson's internal stakeholders so that there would be an acceptance of the proposals.
My Contributions
As a Creative Designer, I collaborate closely with the strategic team to develop visually engaging, scrolling design journeys tailored to the primary personas in the health service. These journeys, known as 'Day in the Life Of' (DILO), use strong storytelling to illustrate the Future State.
Through detailed user experience mapping, we highlight gaps and opportunities, presenting them strategically to McKesson stakeholders. This approach helps them envision future features and systems within their service.